Fact on Instagram: "In 2006, Sony created one of the most memorable ads in marketing history for its Bravia TV line. The company released 70,000 liters of environmentally friendly paint over a condemned apartment complex in Glasgow, Scotland. The colorful explosion was not computer-generated but captured in real time using high-speed cameras. It took a crew of 250 people and more than five days to complete the shoot safely. The ad, called “Paint,” symbolized Sony’s slogan “Color like no other,”