We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else.

The World Federation of Advertisers (WFA) is a global association for multinational marketers and national advertiser associations. Its membership is made up of over 140 [ 1 ] of the world's top brands and national associations in more than 60 markets.

We are a global association that represents over 150 of the world’s biggest brands and more than 60 national advertiser associations worldwide. Together, they create a peer-to-peer network of the world's best marketers, offering a unique source of expertise, inspiration and leadership.

3 days ago · The work kicked-off with the publication of the advertisers’ North Star needs and led to the ‘Halo’ technology framework, now being used by both Origin and Aquila. The urgency of these powerful initiatives, now that the majority of the world’s ad spend is digital, has only increased over the last six years.

4 days ago · The complaint alleges that the World Federation of Advertisers was concerned that X, formerly known as Twitter, would stray from its brand safety initiative called the Global Alliance for ...

Aug 9, 2024 · X, formerly Twitter, sued the World Federation of Advertisers and member companies Unilever, Mars, CVS Health and Orsted on Tuesday. The lawsuit, filed in federal court in Texas, took particular aim at GARM’s alleged role that X says contributed to an advertising pause after Musk acquired the company for $44 billion in October 2022 .

WFA, the World Federation of Advertisers, makes marketing better by championing more effective and sustainable marketing communications.

Aug 9, 2024 · The World Federation of Advertisers has confirmed that it's discontinuing its Global Alliance for Responsible Media initiative.

Jan 28, 2025 · Navigating a Transformative Year in Advertising Ruben Schreurs, Ebiquity, Group CEO. 2025 will be a pivotal year for the advertising industry. Consolidation among major media agencies, notably Omnicom and IPG, will require brands to proactively manage contracts and assess the implications of principal media trading practices.

Aug 9, 2024 · The World Federation of Advertisers has confirmed that it's discontinuing its Global Alliance for Responsible Media initiative.