Before the Design Process Starts: It’s Time to Get Out Of the Building
Entrepreneur and a key contributor to the Lean Startup movement, Steve Blank coined the term “get out of the building” (GOOB), which means to get to know your customers in their …
A Simple Introduction to Lean UX | IxDF - The Interaction Design …
Lean UX is an incredibly useful technique when working on projects where the Agile development method is used. . Traditional UX techniques often don’t work when development is conducted …
IxDF Design Compendium: The world's biggest collection of …
3 days ago · Learn User Experience (UX) and Design from the world' s largest open-source design library.
What is Customer Research? | IxDF - The Interaction Design …
Entrepreneur and a key contributor to the Lean Startup movement, Steve Blank coined the term “get out of the building” (GOOB), which means to get to know your customers in their …
How to Elevate Your Mobile UX Strategy | IxDF - The Interaction …
To take the “Get Out of the Building” (GOOB) approach, you get to have direct interaction with target users in their environment—just like ethnographic research. With this method, you want …
What is The Value Proposition Canvas — updated 2025
5 days ago · Steve Blank, an entrepreneur and a significant figure in the Lean Startup approach, developed the idea of "get out of the building" (GOOB). Designers and businesses use GOOB …
Social Augmented Reality (Social AR) - The Interaction Design …
5 days ago · Entrepreneur and a key contributor to the Lean Startup movement, Steve Blank coined the term “get out of the building” (GOOB), which means to get to know your customers …