I am an Assistant Professor of Marketing at the Montfort College of Business, University of Northern Colorado. I did my Ph.D. in Marketing at the Kelley School of Business, Indiana …

Assistant Professor of Marketing, University of Northern Colorado 2022 - Present. Instructor, Indiana University 2019-2022. Teaching Assistant/Guest Lecturer, Indiana University 2014 …

I'm Nari Yoon, an Assistant Professor of Marketing at the Monfort College of Business, University of Northern Colorado. My research interests include customer experience, social comparison, …

Yoon, Nari and Jenny G. Olson, Special Session Co-Chairs, “How Could You Do That?! Consumers’ Differential Reactions to Companies Treating Others Badly...or Better,” …

*Yoon, Nari, Discussant for “Behavioral Norms in Consumer’s World of Power: When and Why Shame and Guilt Increase Compliance,” 28th Annual Robert Mittelstaedt Doctoral Symposium, …

I investigate how emotions that consumers experience/remember and consumer-brand relationships impact their decision-making. I use advanced technology tools (e.g., eye …

Experience: Aeronix · Education: Eastern Florida State College · Location: Melbourne · 125 connections on LinkedIn. View Nari Yoon’s profile on LinkedIn, a professional community of 1 …

Nari Yoon is a professor in the Business department at University of Northern Colorado - see what their students are saying about them or leave a rating yourself.

Conceptualising a resilient cooling system: a socio-technical approach, City Environ. Interact. 11 (2021) 100065. W Miller, A Machard, E Bozonnet, N Yoon, D Qi, C Zhang, A Liu, ...

Thesis: The Effect of Inferred Chances for Reaffiliation on Socially Excluded Consumers’ Response to Scarcity Appeals. Thesis: Storytelling as a Means for Marketing Communication. …