Aug 23, 2022 · Fresh off the launch of Yeezy Gap engineered by Balenciaga, Ye is continuing to build his brand through new emblem filings. Ye made headlines last month by filing a trademark for a decidedly simple logo with endless possibilities.

Aug 25, 2022 · But the logo now appears in a deep blue colour, and the new filing with the US Patent and Trademark office clarifies that "The color (s) blue is/are claimed as a feature of the mark... The interior of the design is blue." What is it and what will it be used for?

Jul 21, 2023 · It’s a 1940s German army symbol! It’s so cool, get it tattooed somewhere visible. 72 votes, 16 comments. 851K subscribers in the Kanye community. Dedicated to Ye.

Jul 28, 2022 · Attorney Josh Gerben has just taken to Twitter to reveal that Ye ‘s Mascotte Holdings has just filed a trademark for a new logo. Much different from the one which received some legal trouble...

Aug 25, 2022 · Attorney Josh Gerben has taken to social media to reveal that Mascotte Holding (which owns all of Kanye's trademarks) has filed a trademark for a new logo, slated for use on clothing and in retail stores. It's hardly a controversial design, but knowing Ye's track record, it's bound to get at least somebody's back up. (Looking for inspiration?

Apr 16, 2021 · The rapper’s company recently filed to trademark the official logo for his upcoming Yeezy x Gap fashion line, as first reported by TMZ. Aside from the rounded edges and “YZY” lettering, the...

Apr 16, 2021 · Yeezy Gap is reportedly planning to introduce merch in the first half of this year, and Gap's has huge expectations for the spinoff brand -- $1 billion in sales. Kanye West finalized the logo...

Aug 24, 2022 · Ye, formerly known as Kanye West, has filed a U.S. federal trademark application for a new logo under his Mascotte Holdings, Inc. company, according to attorney Josh Gerben.

Jul 26, 2022 · It looks like Kanye West might have his eyes set on a fresh business venture as he’s reportedly filed a trademark for a new logo. According to attorney Josh Gerben, Ye filed a set of trademarks...

Aug 24, 2022 · Details On Kanye West’s Newest Trademark TMZ and attorney Josh Gerben report that the newest venture uses the same jagged-edged circle logo Ye trademarked back in July. However, it uses darker blue tones like those used on the covers […]