Dec 4, 2017 · Seizing on this oppositional energy, the JWT team designed a campaign that framed 7-Up as the ultimate oppositional drink: the “Uncola.” Rather than trying to play up the …

1970'S 7-UP COMMERCIAL

In the late 1960s and 1980s, Geoffrey Holder appeared in television ads as part of 7 Up's "Uncola" ad campaign, designed to highlight differences between 7 Up and other soft drinks …

Apr 1, 2023 · In the case of 7UP, execs once dubbed the soda "the uncola" to try and separate the drink from Coke in the public's mind. The "uncola" promotional blitz made a point to …

Dec 11, 2014 · Almost twenty years after the mood-altering drug was removed from the ingredient list the Seven-Up Company introduced the slightly counter-culture influenced UNCOLA …

Feb 11, 2020 · Birth of the Uncola: How 7UP became adept at marketing. In the late 1960s, 7UP began referring to themselves as the Uncola in attempt to compete with Coca-Cola. This …

May 3, 2024 · Sprite has dominated the lemon-lime soft drink market in recent years — here’s what 7 Up, the “Uncola” maker, is doing to try to win back customers.

May 3, 2024 · Steering clear from caffeine, but craving something sweeter than water? For decades, people reached for 7 Up, the crystal carbonated beverage that was celebrated for …

In the late 1960s, 7-Up, a lemon-lime flavored soft drink, was competing in a marketplace dominated by cola giants – Coca-Cola and Pepsi. These brands had firmly established …

Aug 31, 2016 · The most unusual UnCola billboard is called “It’s Delightful, It’s Delicious, It’s De-Lovely,” and it’s probably one of the last ones produced, signed by a woman named Joanne. It …