Learn more about UVM's 2024 Brand Refresh Project. The university logos serve as the visual cornerstone of our brand identity, encapsulating the institution's values and heritage. Consistency in usage not only enhances recognition but also fosters trust and loyalty among our stakeholders.

With UVM’s newly refreshed branding, the tower logomark is transitioning to retirement. Going forward, UVM will unify its brand under a refined V logomark outlined by a shield. Why the Change? Beyond unity, the move to the V promotes an even broader message.

The university logo (sometimes referred to as our 'Primary Logo') serves as the visual cornerstone of our brand identity, encapsulating the institution's values and heritage. Consistency in its usage not only enhances recognition but also fosters trust and loyalty among our stakeholders.

2024 UVM Brand Refresh. Over the next 18 months, the University of Vermont is rolling out a refreshed and refined brand, and its supporting elements.

Feb 27, 2024 · According to the brand refresh, the logo change in part symbolizes that UVM “looks far beyond Vermont’s state borders to attract students, faculty members, and research partners,” detaching...

Streamline your efforts by utilizing our collection of downloadable assets, including presentations and nametags, to kickstart your projects and maintain brand consistency across the university. Brand Assets

These brand guidelines mark an exciting moment for the University of Vermont (UVM) as we strengthen our position among America’s leading public research universities and pursue R1 classification. In line with this dynamic progress, the University has undertaken a comprehensive brand update, including new brand language and logos.

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Starting in February of 2024 and over the course of the following 18 months, the University of Vermont is implementing a refreshed and refined brand, and its supporting elements.

Mar 21, 2024 · UVM has adopted new brand positioning, including a new logo, set to be phased in over the next year and a half, according to a Feb. 28 press release. The change in logo from the tower of Old Mill to a “V” outlined with a shield is designed to be more unique and draw a quicker connection to Vermo