UGG is an American fashion company primarily known for its sheepskin boots, founded in 1978 by Brian Smith in California. [2] UGG also sells apparel, accessories, [ 3 ] and home textiles. [ 4 ]

Nov 17, 2014 · In the following interview, Smith talks about how he originally came up with the idea for UGG, some of the strategies that helped him grow the brand, his biggest challenges and more.

In the late 1970s, Brian Smith was a hardworking accounting student living in Australia with a deep passion for surfing, music, and meditation. One day, he heard an introspective song on the radio, which sparked an idea to change his life, abandon his corporate career, and travel to …

UGG Founder Brian Smith; has become one of the most sought after speakers and business leaders in the country. His inspirational talks and media appearances on his breakthrough business strategies are widely attended by business people of …

This was when his idea for the UGG brand was born. Brian worked tirelessly to bring his bold and distinctive idea to life. On his first sales trips, he went door-to-door to over 150 shops in SoCal, but they all turned him down, saying his product would never work next to flip-flops and board shorts.

Mar 10, 2025 · In the late 1970’s, UGG Founder Brian Smith took a leap of faith when he decided to leave his accounting career, take out a small loan and travel to California to market an unknown pair of sheepskin boots.

Dec 9, 2019 · Brian is the founder of the wildly popular clothing and footwear brand UGG, as well as the best-selling author of “ The Birth of a Brand.” After studying accounting in his native Australia, Brian decided that life in an accounting firm wasn’t for him.

The new team built upon the “casual comfort” theme and through style development, merchandising and great marketing, established UGG as an International fashion brand, with sales exceeding one billion dollars for each of the past five years.

Jan 7, 2025 · In each of the past five years, sales of UGG products Brian Smith, The Founder of UGG Boots has charted his own course to become one of the great entrepreneurial success stories of our time. As a native Australian, his vision in 1978 was to put a pair of UGG sheepskin boots on every American.

Dec 6, 2023 · UGG was started in 1978 by Australian surfer Brian Smith. When he moved to Southern California, he designed the Classic Boot with sheepskin fabric. The Classic Boot quickly became a staple in SoCal beach culture. In 1995, the brand was acquired by American footwear distributor Decker Brand.