Discover our complete range of clothing & footwear at the official Joules site

The Joules story began in 1989, when Tom Joule, son of a retailer, pitched up at a rural show. It was probably raining. Tom had a deep understanding of our customers' lifestyles and a vision to redefine British classics with a dedication to quality and detail.

The Joules story began over 30 years ago, when Tom Joule started selling clothing on a stand at a country show in Leicestershire. Tom would constantly brave the elements in pursuit of delivering traditional clothing with a twist.

From the newest hand-drawn prints designed to add a distinctively Joules touch to your wardrobe, to returning knitwear & fleece favourites (with a few seasonal updates) there's always exciting styles to discover.

Welcome to the Little Joule clothing collection. Here you'll find a range of clothing and footwear for boys & girls of all ages. Shop now.

Joules makes modern classics with a tasteful twist. And believes in timelessness over trends. The British brand is inspired by the countryside, coasts and towns in which its customers love to spend time. Joules believe in dressing well for the weekend, every weekend.

Save in the Joules women's clothing sale and refresh your wardrobe for less. With amazing deals to be had, shop sought-after styles and designs in our ladies' clothing sale and take advantage of pocket pleasing prices.

Discover huge savings in the Joules men's clothes sale and treat yourself to a wardrobe refresh! Our men's sale clothing collection includes stylish coats, jackets, tops, bottoms, and more, meaning looking good doesn't have to break the bank!

Other places to consider include Stamford where you’ll find Burghley House where the Burghley Horse Trials take place every year and is home to our very own Tom Joule’s favourite place to dine The George Hotel.

Explore our collection of dresses for women at Joules and discover the perfect looks for every occasion. Shop beautiful women’s dresses from official Joules site.