Mar 6, 2025 · Essentially, a logo is the cornerstone of a brand's visual identity, serving as a recognisable representation across all marketing and branding efforts. Note that 'logo' is an all-encompassing term which can take many forms, including wordmarks, symbols, icons, or a combination of these elements.

Mar 18, 2025 · But did you know there are 7 different types of logos? Though they’re all a combination of typography and images, each type of logo gives your brand a different feel. And since your logo is the first thing new customers will see, you want to make sure you get it right.

Feb 23, 2017 · Use this quick guide to master logo terminology and learn about the most common logo forms. A wordmark is the custom design of a brand name. It includes the exact typeface, color, letter spacing, and arrangement of a word.

Oct 9, 2019 · In this article, we have grouped the vocabulary into critical and popular areas of interest, then explained what each of them means in relation to logo design. A design layout describes the composition of the logo, its characteristics, and relationship.

Mar 1, 2022 · Whether you’re new to branding or just need a quick refresher, this comprehensive guide to the top 40+ brand terms in the industry is the only glossary you’ll ever need. Study it from top to bottom, jump straight to the term you need, or both!

Logo. A brand’s most important and recognizable visual signifier. Composed of text (brand signature) and image (brand symbol), the logo serves as a company’s flag. The terms logo and trademark are used synonymously. Example: Nike’s swoosh. Logo Examples →

Learn all graphic design terms and definitions of logo design and branding and don't get confused by graphic design terminology.

Our goal with the dictionary is to clear up some of the confusion that exists among logo designers and their clients about logo-related words. Especially in the online logo design world it seems there are as many definitions of some terms as there are logo designers using it.

Understand key logo terminology with BTIguide, helping you make informed decisions about design, branding, and logo creation.

Familiarising yourself with key logo design terms will help you communicate your vision clearly and ensure a smoother, more confident collaboration.