Feb 16, 2010 · In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change.

In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results: The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.

Feb 10, 2010 · In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you.

Jan 1, 2011 · Customers find the book easy to read with clearly expressed concepts and fascinating case studies. Moreover, the book is entertaining, filled with fun supporting stories, and customers appreciate its relatable change model that shows how successful changes follow a common pattern. Additionally, the book receives positive feedback for its value.

In short, to make a switch, you need to script the critical moves. To spark movement in a new direction, you need to provide crystal-clear guidance. You can’t script every move—that would be like trying to foresee the seventeenth move in a chess game.

Switch by Chip & Dan Heath is a book that seeks to demystify change. To make effective changes, you have to appeal to both sides of your brain: the elephant and the rider. To make change easier, you need to direct the rider, motivate the elephant, and shape the path.

In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results: • the lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients

Feb 16, 2010 · In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you.

In this book, the Heath Brothers show us a 3-part framework that can help us to achieve desired change – at individual, organizational and societal levels – with significant results. In this free Switch summary, you’ll learn about the 3 essential ingredients (the Rider, the Elephant and the Path) needed for effective change.

Feb 16, 2010 · In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect...