Award-winning hooks for every style fishing, many with first to market features, plus rigs, jigs and terminal tackle second to none.

At Rapala VMC we want to offer outstanding experiences for anglers all over the world. Understanding and meeting our customers’…

In hard baits, Rapala is the global market leader in hard-bodied lures. All Rapala lures come equipped with hooks provided by VMC, the world’s leading treble hook manufacturer and …

In November 2000, Rapala was approached by the French hook manufacturer VMC. The negotiation ended in Rapala purchasing VMC. As a result, the parent company's name shifted …

Dec 21, 2023 · Rapala VMC Corporation has bought James Coble’s remaining 40% shareholding of DQC International, the owner of the 13 Fishing rod and reel brand. “We have now come full …

VMC® fishing hooks are designed for one thing, and one thing only—increasing hookups. Shop the best fishing hooks online at VMC®.

With over two centuries of experience, VMC produces premium quality hooks for every style of fishing. The brand’s catalog covers over 10 000 references, ranging from hooks featured on …

Read more about Rapala VMC as a company. See Rapala VMC's fact sheet. We’re the world’s leading fishing tackle company and the global market leader in lures, treble hooks, and fishing …

The VMC® Octopus hook is a highly versatile design with its ability to offer live bait fishermen trout, salmon, steelhead, walleye & saltwater catches.

Rapala VMC is a truly global company with employees in 40 countries. Many people who have been with us for… Get an insider’s view on the world of fishing with David Neill, the Executive …