Ploom X is JT Group’s latest offering in the Heated Tobacco Sticks (HTS) segment, and our most exciting and ambitious launch yet. It was first launched in 2021 in Japan, the world’s largest HTS market, and is now in the process of an accelerated roll …

Apr 19, 2023 · Ploom X is JT Group’s latest offering in the Heated Tobacco Sticks (HTS) segment. First launched in 2021 in Japan, the world’s largest HTS market, Ploom X is now rolling out to key markets across the globe for our adult consumers.

Ploom. Ploom is the modern alternative to smoking, offering today’s adult smokers and vapers a premium solution that is aligned with today's consumer preferences. Originated in California and enhanced in Japan, Ploom is rooted in ambitious innovation ever since 2011.

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Ploom is a brand of tobacco heating devices that integrates aspects of both traditional and electronic cigarettes. The device employs a technology that heats tobacco without combustion. It is marketed by Japan Tobacco Inc. (JTI). Ploom was initially developed in California by James Monsees and Adam Bowen.

Ploom X is the JT Group’s next generation device for heated tobacco sticks, the company’s priority category, where it is now focusing its resources. The device, which will be launched across key markets after Japan, was jointly developed by JT in Japan and JTI, the Group’s international subsidiary, headquartered in Switzerland.

Mar 27, 2025 · In September 2023, JTI unveiled Ploom X Advanced, refining core technologies: Enhanced Heating: Max temperature rose to 320°C (from 295°C), intensifying tobacco richness and vapor density. Faster Charging: Full charge time dropped to 90 minutes (from 110) without sacrificing battery life.

Oct 27, 2022 · Japan Tobacco subsidiary JTI and Altria Group’s subsidiary Philip Morris USA will market and commercialize Ploom, which likely won’t be available in the U.S. until 2025 or later.

Sep 18, 2023 · Ploom X, Japan Tobacco (JT) Group’s newest and most-evolved heated tobacco sticks device, has launched in the Swiss travel retail market, featuring at airports in Geneva and Zurich from 1 September.

Oct 12, 2022 · JTI has launched the next generation model of its heated tobacco device with Ploom X, featuring upgraded technology to enhance the customer experience.