The document provides an overview of Parle-G Company, the largest selling biscuit brand in the world. It discusses the company's history starting in 1929 in British India. Parle has grown to become a multi-million dollar company with a 40% share of the Indian biscuit market and 15% of the confectionery market.

Parle-G or Parle Glucose biscuits, manufactured by Parle Products Pvt. Ltd, are one of the most popular biscuitsin India. Parle-G is one of the oldest brand names as well as the largest selling brand of biscuits in India.

Sep 12, 2020 · In this blog, we will be taking three brands, in three different product categories, analyse their STP Model, talk about their USP(s) and discuss their positional strategies. Product Category: Biscuits. Source: Economics Times. Parle: Parle as a brand is extremely popular in India, primarily for its product Parle G. The brand is known to have ...

Aug 1, 2012 · This document summarizes a marketing presentation about Parle G biscuits in India. It provides background on the biscuit industry and Parle's market leadership. It discusses Parle G using Porter's 5 forces model and analyzes Parle G's strengths, weaknesses, opportunities, and threats.

Parle-G is consumed by people of all ages, from the rich to the poor, living in cities & in villages. While some have it for breakfast, for others it is a complete wholesome meal. For some it's the best accompaniment for tea, while for some it's a way of …

Makers of the world's largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. With a reach spanning even the remotest villages of India, the company has definitely come a very long way since its inception.

Parle G, a beloved biscuit brand, has become a household name in India and beyond. Understanding its Segmentation, Targeting, and Positioning (STP) strategy sheds light on its success. Segmentation: Parle G primarily targets the mass market segment, catering to consumers of all ages and socio-economic backgrounds.

Dec 24, 2017 · Its biscuit brand has become so famous that all other products of parle are being called by customers as Parle-G. Competitive analysis in the Marketing strategy of Parle – The market in which Parle operates is overcrowded with a large number of companies eating up each other’s market share.

- Parle-G targets all ages, income groups, and regions of India through mass marketing. It positions itself as a value-for-money product. - Parle uses an extensive distribution network to make its products widely available.

Aug 11, 2009 · This document provides an overview of Parle Glucose biscuits (Parle G) produced by Parle Products in India. It discusses the history and evolution of Parle Products starting in 1929, their introduction of biscuits in 1939 including Parle G and Monaco, and how Parle fought to make biscuits affordable for all.