The guide gives direction for utilizing key OA logo images: the signature, the trademark, the seal, and the tagline. The guide also provides guidance on color and font usage, as well as information about embroidery pieces, print materials, and other branded items.

In late 1975 the Order of the Arrow began usage of a new logo that replaced the original OA jacket patch that had been in use since 1967. There was a need for a simpler design that could more easily be re-created by local lodges and would reproduce well on the black and white photocopiers in use at the time.

The "logo" used on the 1948 handbook was an arrow, intertwined with the letters "OA". By the 1950 version, the cover logo was the ordeal sash, the red arrow against a white band. The first Indian head logo did not appear until 1957.

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Branding can appear in a variety of forms: a logo on graphics and merchandise, a lodge flap on a uniform, distinctive colors that are used in graphics and products, even the lodge name, number, or yell.