OK Soda is a discontinued soft drink created in 1993 that courted the American Generation X demographic with unusual advertising tactics, including neo-noir design, chain letters and …

Jul 24, 2023 · Coca-Cola launched OK Soda in 1993 and it fizzled out quickly. What happened? Well, a grunge-era, indifference-driven marketing campaign certainly didn't help.

Dec 21, 2023 · OK Soda was positioned to be a cola for Generation X, which marketing experts perceived as jaded, anxious, and borderline nihilistic. Those characteristics were therefore …

Sep 8, 2023 · Coca-Cola created OK Soda, targeting teenagers with stark black cans and advertising that questioned corporate messaging. That same year, PepsiCo released Crystal …

Aug 13, 2024 · OK Soda was a soft drink created by the Coca-Cola company in 1993 that was firmly marketed to Generation X demographic with its bleak but artistic packaging and its …

Nov 11, 2020 · The 1990s were a time of extreme unenthausiam. Slacker was a popular movie, and Nirvana was charting with Nevermind. It was the perfect time for Coca-Cola to launch OK …

Feb 13, 2022 · OK Soda was introduced by Coca-Cola. It definitely had a unique idea wand was meant to appeal to Generation X. Rather than the classic Coca Cola design, they took a much …

Feb 28, 2024 · Thirty years ago, a new kind of soda arrived in select stores. Instead of crowing about how spectacular it was, it offered up a liquid shrug, a fizzy irony. OK Soda was an inside …

This video covers the story of OK soda. A failed beverage made by Coca-Cola in the mid 1990’s. This video features every version of artwork put on cans of OK...

Feb 25, 2013 · OK Soda was the brainchild of marketing executive Sergio Zyman, the marketing man behind Coca-Cola's biggest product flop, New Coke. Coca-Cola settled on the name...