No Logo: Taking Aim at the Brand Bullies is a book by the Canadian author Naomi Klein. First published by Knopf Canada and Picador in December 1999, [ 1 ] [ 2 ] shortly after the 1999 Seattle WTO protests had generated media attention around such issues, it became one of the most influential books about the alter-globalization movement and an ...

Equal parts cultural analysis, political manifesto, memoir, and journalistic exposé, No Logo was the first book to put the new grassroots resistance to corporate manipulation into clear perspective. It vividly documents the invasive economic practices and damaging social effects of the ruthless corporatism that characterizes many of our ...

Nov 24, 2009 · In the last decade, No Logo has become an international phenomenon and a cultural manifesto for the critics of unfettered capitalism worldwide. As America faces a second economic depression, Klein's analysis of our corporate and branded world is as timely and powerful as ever.

Jan 1, 2001 · With a new Afterword to the 2002 edition, No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing—and the powerful potential of a growing activist sect that will surely alter the course of the 21st century.

No Logo condemned the cynicism and dishonesty of companies that get wealthy by branding the commodities they market as representative of values like freedom or youthfulness—values that are starkly contradicted by the lived experience of the workers who produce the stuff they sell.

First published in 2000, No Logo is Naomi Klein’s classic examination of globalization and its discontents at the close of the 20th century. What started as a journalistic “hunch” about growing anticorporate sentiment on university campuses evolved into a full-scale exposé of the subterranean social and economic system lurking behind our ...

Jun 14, 2023 · International best-seller No Logo: Taking Aim at the Brand Bullies is Naomi Klein’s manifesto on the negative effects of globalization and big brands. It may have been published in 1999, but the ideas still remain important and relevant 20 years later.

In this high-stakes new context, the cutting-edge ad agencies no longer sold companies on individual campaigns but on their ability to act as "brand stewards": identifying, articulating and...

No Logo (1999) provides an analysis and criticism of the modern effect of marketing on culture and people’s behavior. Naomi Klein’s book became the bible of the anti-globalization movement of the early 2000s, and it’s an important read for those who are interested in persuasion, power dynamics , and marketing manipulation .

Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, No Logo is the first book to put the new resistance into pop-historical and clear economic perspective. It tells a story of rebellion and self-determination in the face of our new branded world.