The redesign of 1997 brought a new typeface to the logo. The letters in a narrowed bold sans-serif font are now more inclined, which evokes a sense of speed and race. The logo looks simple yet strong. See more

In 2003 the “For” lettering gains a smaller size and is placed on the elongated tail of the letter “S”. This was something new for the brand’s visual identity, but it was a symbol of movement and high speed. See more

In 2013 the game simplified its logo. Now the simple sans-serif lettering with nar-rowed elongated letters creates the logo composition. The “For” is in smaller letters and placed under the “Need”. See more

The new sharp typeface appears on the Need for Speed logo in 2008. The letter “N” is written in the lowercase, but has the same size as the other letters of the inscription. Letters “E” in both words are connected to each other and to the “D”. All the horizontal bars of … See more