What is the Meta Pixel? The Meta Pixel is a piece of code on your website that can help you better understand the effectiveness of your advertising and the actions people take on your site, like visiting a page or adding an item to their cart.

Learn how to set up and install the Meta Pixel on your website to track customer actions, build audiences and optimize your ad campaigns.

The Meta Pixel is a snippet of JavaScript code that loads a small library of functions you can use to track Facebook ad-driven visitor activity on your website. It relies on Facebook cookies, which enable us to match your website visitors to their respective Facebook User accounts.

The Meta Pixel is a snippet of JavaScript code that allows you to track visitor activity on your website. It works by loading a small library of functions which you can use whenever a site visitor takes an action (called an event) that you want to track (called a conversion).

Feb 16, 2025 · What is the Meta pixel (formerly Facebook pixel)? The Meta pixel is an analytics tool that measures how effectively your Facebook ad campaigns drive actions on your website. You can find it in your Meta ads manager.

Learn how to install the Meta Pixel yourself or with the help of a developer to begin measuring, optimizing & building your Facebook & Instagram ad campaigns.

Feb 24, 2025 · The Meta Pixel is a powerful data-gathering tool that helps marketers understand how Facebook and Instagram impact website sales. It also tells marketers who engages with their websites, making it possible to target those exact people (or lookalike audiences) with ads on Meta platforms.

The Meta Pixel, also known informally as the Facebook retargeting pixel, is a snippet of code you can insert into the back end of your website. Like other tags, it helps drive and decode key performance metrics generated by a particular platform.

The Meta pixel (aka the Facebook pixel) can enhance your ad campaigns with retargeting, data tracking, and optimisation abilities. See how to set it up here.

Mar 27, 2023 · Meta Pixel (formerly called Facebook Pixel) is a snippet of JavaScript code that, when created and installed on your FB Ads manager account and website, can help you track your customers’ journey between Facebook, Instagram and your website.