Lynx spends £13m to prove Lynx Africa is the G.O.A.T.
May 10, 2023 · Lynx has spent £13 million on proving Lynx Africa’s G.O.A.T. status with its latest campaign designed to appeal to a Gen-Z audience. The ATL marketing campaign has been created to target the next generation of Lynx lovers, reminding them that “Lynx Africa is the greatest fragrance of all time”.
Lynx Africa smells a Gen Z opportunity with £13m ‘Goat’ campaign
May 9, 2023 · Lynx is on a mission to win over flocks of Gen Z men who are new to its Africa fragrance with a £13m marketing push.
Lynx Africa is the G.O.A.T (according to a goat) - The Stable
May 10, 2023 · Lynx (Axe)’s greatest opportunity (and challenge) is to recruit new young male users regularly. This time it has picked up on the G.O.A.T. trend – with a real goat – to introduce new users to its most popular scent, Africa. Lynx has become the G.O.A.T. of fresh fragrances, endorsed by a goat.
Lynx Africa – Feel Fresh as Fresh with the GOAT - YouTube
May 9, 2023 · Feel Fresh as Fresh with the GOAT – the number one fragrance*. *Kantar Usage, GB Male Deodorant & GB Shower Gel % Weekly Occasions. June 2018- 2022. To veri...
Lynx Greatest of All Time! | Asda Media Partnerships
May 18, 2023 · After winning Merchant’s Den in Q2, Unilever launched Lynx G.O.A.T, with a highly impactful campaign across ASDA’s media channels. The campaign was created to elevate the brand and re-introduce their Lynx Africa fragrance (the G.O.A.T of fragrance) to a new Gen Z target audience.
Gen Z-Targeted Deodorants : Lynx G.O.A.T. - TREND HUNTER
Apr 22, 2023 · The Lynx G.O.A.T. packaging is being launched in the UK as part of a campaign to capture the attention of Gen Z shoppers and introduce them to the recognizable scent of Lynx Africa. The packaging features the Greatest Of All Time (G.O.A.T.) phrase as a mens of resonating with a younger audience, but features the original Lynx Africa scent.
Lynx Africa’s ‘GOAT IT’ Campaign Takes Gen Z by Storm ... - Crush
Lynx are once again getting the nation scanning cans of the UK’s #1 fragrance – the G.O.A.T, Lynx Africa, with the launch of the ‘GOAT IT’ campaign. The campaign features extraordinary talent and ‘money can’t buy’ prizes, from across the realms of …
The G.O.A.T: The UK Lynx Africa Success in Numbers | Lynx UK
LYNX AFRICA: THE G.O.A.T. The Numbers... UK Lynx Africa has sold over 400m* units since hitting the shelves in the UK (across Bodyspray, shower gel and antiperspirants). You could fill …
Lynx Africa Deodorant Africa 30g - Chemist Warehouse
LYNX Africa is Australia's #1 Male Deodorants Fragrance* - that's why it's the G.O.A.T. LYNX Africa Body Spray deodorant combines an exotic mix of warm African spices and aromas. This classic fragrance is designed to keep you cool no matter where the heat's coming from.
Lynx launches new £13M campaign to prove Lynx Africa’s g.o.a.t.
May 9, 2023 · New campaign designed to recruit Gen-Z, brings to life the transformative effects of Lynx Africa, and proves it will keep users feeling ‘fresh as fresh’ with the GOAT of fragrance. 9th May 2023: Lynx, the UK’s largest male fragrance brand is back and shaking things up with a brand-new ATL campaign to recruit the next generation of Lynx lovers.