The university Block I logo is independent from the university’s name or other lettering. Prominently and consistently using the Block I signals a connection to our Illinois brand. The Block I logo should appear on all university marketing materials.

Working with a University of Illinois Urbana-Champaign unit? Access our visual brand assets. Please review this website for usage information regarding our logos, wordmarks, graphic elements, typography and more.

The goals of the new standards are to reunify the Illinois system under a single logo - the Block I. As the heart of the Illinois brand, the Block I is a symbol of the core brand strengths, including innovation, legacy, and experience.

The Power of a Unified Brand A Word from Chancellor Robert J. Jones For more than 150 years, the University of Illinois Urbana-Champaign has unlocked the power within people to change the world. Asking difficult questions has led to achievements, ideas and inventions others said weren’t possible. And we’ve never stopped pursuing the impossible. We’ve […]

Established in 1894, the primary color palette for the Illinois brand is orange and blue. Colors should be used consistently across all materials. Pantone or CMYK values should be used for print and RGB or HEX values should be used for screen applications. For more detailed directions, download the Block I logo and Illinois Wordmark Guide.

The "column I" was the primary logo for the university's nonathletic units. It was retired when all campus units were united under the "block I" logo, which had previously only represented athletic units.

Oct 21, 2022 · This logo image consists only of simple geometric shapes or text. It does not meet the threshold of originality needed for copyright protection, and is therefore in the public domain. Although it is free of copyright restrictions, this image may still be subject to other restrictions.

This site hosts a number of files that can be used by campus websites as they implement the new brand standards.

Jan 23, 2018 · Media in category "Logos of the University of Illinois" The following 28 files are in this category, out of 28 total.

Illini orange and Illini blue are central to our brand identity and should be the dominant colors used in university designs. Research shows orange is the color most identified with our brand. We encourage orange being incorporated as much as blue.