The CU icon is comprised of the gold, stylized letters “C” and “U” over a field of black. This graphic is shared across the entire University of Colorado system and used by all CU campuses, schools and units. The wordmark is a custom letterform used in conjunction with the CU icon.

Looking for branded design templates? Approved Logo Variations & Their Uses. The CU icon—also known as the interlocking CU— is the cornerstone of our visual identity system, and a consistent element in all CU visual expressions across our four campuses and initiatives.

Our logo is the most recognizable—and essential—part of our brand. It is composed of two parts: an interlocking C and U and a letter mark with the university’s name. The frst element is vital because it represents the entire CU System.

School, College or Unit Logos. Logos for university groups—also known as logo signature extensions or unit-specific lockups—follow a standardized and consistent visual hierarchy that supports the University of Colorado brand while providing a …

Use the official university logo signature (or signature extension) in all university communications. Maintain the original logo signature proportions. Maintain the brand integrity of the logo signature. Give the logo signature its own space. Make sure the logo signature is easily identifiable.

University logos and other marks. CU colors and typography. Templates, photography and more. How to order a promotional or branded product.

The interlocking CU should be used with the official logotype of the entity it represents. However, there are a select set of circumstances where the logotype is not practical, or legible, and the interlocking CU may be used alone.

The CU Boulder signature includes two elements: the logomark (interlocking CU) and the wordmark (university name). Please always use both elements of the original artwork provided to you, and never recreate or reposition the elements.

Our brand is more than a name or a logo. Every point of contact we have with our audiences—students, faculty, staff, alumni, donors, and others—builds perception about who we are as a university, the things we do to fulfill our mission, …

You can download logos, web graphics and other CU Boulder digital assets (like letterheads and presentation templates) by following the steps below: Download Brand Assets Faculty, Staff and Students