Feb 13, 2023 · The NFL's 57th Super Bowl halftime performance with Rihanna was the fourth show spearheaded by Jay-Z's Roc Nation since the entertainment agency entered into a long-term partnership with...

Oct 18, 2024 · Jay-Z's Roc Nation will continue selecting Super Bowl halftime performers for years to come as the company has extended its partnership with the NFL.

Aug 13, 2019 · In a boost to the NFL's efforts around social justice, Roc Nation, the entertainment company founded by iconic rapper, businessman and activist Shawn "Jay-Z" Carter, has agreed to lead the...

Feb 13, 2024 · Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show. After the 2019 Super Bowl was shrouded in controversy, the NFL turned to Jay-Z to save the halftime show from irrelevance.

Feb 9, 2025 · Jay-Z-NFL Super Bowl partnership, explained. In 2019, Jay-Z announced his intention to partner his company, Roc Nation, with the NFL.

Aug 16, 2019 · Hip-hop’s first billionaire is helping with the NFL’s social justice efforts. But the partnership’s first few weeks have been riddled with controversies. Rap mogul Jay-Z and NFL Commissioner...

Oct 16, 2024 · Bloomberg reports Jay-Z and the NFL plan on continuing their partnership. During the NFL’s owner’s meeting in Atlanta on Tuesday (Oct. 15), commissioner Roger Goodell said, “It’s been a...

Feb 6, 2025 · Jay-Z was hired as the NFL's "live music entertainment strategist" and reportedly signed a five-year deal with the NFL to work with Apple Music to put on showstopping halftime...

Dec 12, 2024 · It's business as usual for the NFL when it comes to Jay-Z. Commissioner Roger Goodell told media Wednesday that the league's relationship with the rapper, accused of rape in an amended lawsuit...

Despite the criticism, Jay-Z said he’s willing to take the heat if it means using the NFL’s platform to raise awareness among white football fans about the importance of addressing police...