Apr 20, 2023 · Farewell Jaguar Land Rover. The Indian-owned British auto company will pare it corporate badge back to JLR, the name that many inside and outside the company have long preferred. But as part of a corporate restructuring, the familiar Land Rover marque will soon disappear entirely.

Jun 1, 2023 · Defender, Discovery, and Range Rover are now brands under JLR, though they still wear honorary Land Rover badging. The days of Jaguar Land Rover are officially over, at least in name. As of June...

Jun 1, 2023 · The descending j aspires to add elegance, while the lighter weight of the emblem illustrates the step change to refinement and modernity. JLR reaffirmed today that the Land Rover brand will remain a key part of the company’s DNA.

Jun 1, 2023 · In unveiling the new logo, JLR reiterated that the "Land Rover brand will remain a key part of the company’s DNA", and the trademark oval badge will not disappear from its portfolio, contrary...

Jun 2, 2023 · One element that has been learned of is the Land Rover name and badge, which will "remain a key part of the company's DNA," even though it will no longer be its own brand …

Jun 5, 2023 · In April 2023, Jaguar Land Rover announced it would move away from the ‘Land Rover’ badge and instead rely on the Range Rover, Defender and Discovery nameplates. The Land Rover logo will remain, but will be less prominent on future models.

Jun 2, 2023 · In unveiling the new logo, JLR reiterated that the "Land Rover brand will remain a key part of the company’s DNA", and the trademark oval badge will not disappear from its portfolio, contrary...

Jun 5, 2023 · JLR also reiterated that it would retain its iconic "Land Rover" oval badge, which will go on to become a trust mark for its Range Rover, Discovery & Defender brands.

Jun 2, 2023 · Jaguar Land Rover reveals its new corporate logo as it travels the road of a ‘House of Brands’ with Jaguar, Range Rover, Discovery and Defender.

Jun 3, 2023 · Contrary to earlier reports, JLR has clarified that the Land Rover brand will continue to be a significant part of its identity. The iconic Land Rover oval badge will remain on vehicles, acting as a “trust mark” for the Defender, Range Rover, and Discovery models.