Aunt Helga, the UK’s favourite Teutonic tech wizard, is returning in a new brand positioning campaign for web hosting and cloud provider IONOS. The marketing drive aims to broaden IONOS’ reach and cement its position as the #1 digital partner to solve web-related problems for small to midsize businesses and creative studios, by ...

Oct 19, 2021 · For its first-ever foray into the U.K., web hosting and cloud provider Ionos tapped branding firm Nomad, creative production studio Armoury London, and agency 2050 London—a rare pitch collab that yielded a striking result: Aunt Helga.

Oct 1, 2021 · Armoury, Nomad and 2050 have collaborated to create a character-led UK launch campaign for website builder IONOS that features a lady named Aunt Helga. Appearing from a portal, clicking her jet-shoes and getting to work, it’s her direct attitude that gets the job done.

Nov 17, 2022 · In less than a year, Aunt Helga transformed IONOS fortunes: from a forgettable brand, buried deep within the chasing pack, to a memorable brand on a faster than expected trajectory to ultimately challenge for category leadership against GoDaddy.

Oct 20, 2021 · For its first-ever foray into the U.K., web hosting and cloud provider Ionos tapped branding firm Nomad, creative production studio Armoury London, and agency 2050 London—a rare pitch collab that yielded a striking result: Aunt Helga.

Erica Shaffer is an American actress who has worked in independent films and television. Her film appearances include A Family Affair, [1] The Truth is Always Complicated, The Fall, [2] Catalina Trust, The Socratic Method, Three on a Match and West Coast.

Aunt Helga, the iconic character from the IONOS adverts, is played by actress and comedian, Jane Lynch. Jane is an American actress, comedian, singer, and writer who is widely known for her roles in the hit television series Glee, Hollywood Game Night, and The Marvelous Mrs. Maisel.

Oct 7, 2022 · Web host service Ionos has reprised its hair-raising Aunt Helga brand character to help broaden its reach among early adopters and technophobes alike.

Aunt Helga is an iconic character in the IONOS commercials, known for her humorous and clever lines. She is often seen in the commercials as an elder woman, dressed in a vintage dress and sporting a unique hairstyle.

The woman in the Ionos advert is Mariana van Zeller, a Portuguese journalist, author and television personality. She is best known for her investigative journalism and her award-winning National Geographic TV series, "Explorer".