Oct 1, 2021 · Armoury, Nomad and 2050 have collaborated to create a character-led UK launch campaign for website builder IONOS that features a lady named Aunt Helga. Appearing from a portal, clicking her jet-shoes and getting to work, it’s her direct attitude that gets the job done.

Oct 19, 2021 · For its first-ever foray into the U.K., web hosting and cloud provider Ionos tapped branding firm Nomad, creative production studio Armoury London, and agency 2050 London—a rare pitch collab that yielded a striking result: Aunt Helga.

Nov 17, 2022 · With her famous catchphrase and striking demeanour, Aunt Helga burst onto UK screens in September 2021, breaking records for IONOS’ site traffic just two days later. Over the next year, the campaign - thought up by London-based creative agency 2050 - helped the brand more than double prompted awareness, supercharge UK market share, increase ...

Aunt Helga, the UK’s favourite Teutonic tech wizard, is returning in a new brand positioning campaign for web hosting and cloud provider IONOS.

Oct 20, 2021 · For its first-ever foray into the U.K., web hosting and cloud provider Ionos tapped branding firm Nomad, creative production studio Armoury London, and agency 2050 London—a rare pitch collab that yielded a striking result: Aunt Helga. We give you “I Own This,” where the character makes her big debut.

Aunt Helga is an iconic character in the Ionos advertising campaign. She is a lovable, eccentric and quirky character that has been embraced by viewers. We will explore who plays this beloved character and the background of the actor. Helga is portrayed by German actress, Annette Frier.

Oct 7, 2022 · Web host service Ionos has reprised its hair-raising Aunt Helga brand character to help broaden its reach among early adopters and technophobes alike.

Sep 17, 2021 · Web hosting and cloud provider IONOS, which is founded in Germany, is aiming to reinvigorate the concept of beloved brand characters with an inimitable new heroine: Aunt Helga.

The woman in the IONOS advertisement is none other than world renowned actress, Salma Hayek. Her appearance in the commercial is an endorsement of the IONOS brand, and a testament to the quality of their services.

Sep 20, 2021 · IONOS introduces Aunt Helga, a "model of Teutonic efficiency" who highlights the brand can help small business owners thrive in online.