Unlock your hair’s true potential with cutting-edge, salon-quality color you can do at home. Penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray …

Unlock your hair’s true potential with ion’s cutting-edge, salon-quality color science and bring home vibrancy like never before.

Ionic wheat germ protein nourishing botanical extracts and low ammonia help ion Color Brilliance penetrate the cuticle layer of the hair and lodge in the cortex ensuring 100% flawless gray coverage.

Experience vibrant, long-lasting Medium Cherry Red color with ion's Ammonia-Free Permanent Hair Color. Vegan, cruelty-free!

Not to mention ion Hair Color is gentle on hair containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with ion’s cutting-edge salon-quality color science and bring home vibrance like never before.

Vibrant fade-resistant color and intense conditioning, State-of-the-art European formula, PPD-free, 10 Beautiful Brunettes, 4 High Lift Blondes. iON. The correct choice of color and developer is essential for best results.

Ionic wheat germ protein, nourishing botanical extracts, and low ammonia help penetrate the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gravy coverage and beautiful color. The luxurious Italian formulas are made to …