Nov 27, 2023 · Yabin is the first Chief Growth Officer for McDonald’s China. He oversees menu strategy, brand marketing, integrated marketing, traffic operations, membership marketing, McDelivery and McCafe business, to drive sustainable brand and business growth for over 5,400 restaurant across the Chinese mainland.

Sep 23, 2024 · McDonald’s China's chief growth officer, Yabin He, tells Campaign that he deprioritises ROI in place of emotional connections and targeting the 'inner child' of consumers.

Sep 24, 2024 · 何亚彬在专访中对Campaign表示，与ROI相比，麦当劳营销更关注“麦门”粉丝长期客户忠诚度，聚焦于“简单的快乐和永远的童心”。 麦当劳于1990年首次进入中国内地市场，作为西式快餐文化的标志性国际品牌，在过去几十年当中，麦当劳也融入了中国消费者的生活。 从用餐体验到经典产品，麦当劳如今已融合怀旧、现代和舒适风格元素，无论是童年回忆还是日常生活中熟悉味道，都能引发几代人的情感共鸣。 担任麦当劳中国区首席增长官一年多，何亚彬积极推 …

Feb 6, 2025 · He Yabin, Chief Growth Officer of McDonald's China, stated that consumers can taste freshly extracted coffee, and the freshly ground coffee, including the milk tea series, will continue to be offered, allowing consumers to choose coffee drinks and meal combinations based on their scenarios and needs.

Dec 31, 2024 · He Yabin, Chief Growth Officer of McDonald's China, stated at the conference that the company has selected popular items from the "Mix & Match" combinations and integrated them into new value programs, which are simpler in terms of discount mechanisms and methods compared to the past, and the campaign will cover the entire year.

Nov 7, 2019 · "We're excited about the possibility of building a billion-dollar brand based on Chinese consumers in the future," He Yabin, president of P&G Ventures, told CGTN in an exclusive interview.

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He is focused on studying and constructing high-safety, low resistance and high stability electrode/liquid and solid state electrolyte interface, systems and relevant materials to...

Yaobin HE, Engineer | Cited by 430 | of Chinese Academy of Sciences, Beijing (CAS) | Read 5 publications | Contact Yaobin HE