Gyaru (ギャル) pronounced [ɡʲa̠ꜜɾɯ̟ᵝ], is a Japanese fashion subculture for young women, often associated with gaudy fashion styles and dyed hair. [1] The term gyaru is a Japanese transliteration of the English slang word gal.

: Gyaru (ギャル) is one of the many Japanese fashion subcultures. While the term has been around since 1968, it was only during the late-1980s, after Gyaru’s predecessor Bodikon spread in popularity, that "Gal culture" was born and established the iconic look that now...

Mar 7, 2025 · Gyaru is not just a fashion style, but a subculture* which originated in Shibuya (a district in Tokyo) in the ’90s. These Gyaru – or gals – were flashy and outgoing, often with bleached hair and dark tans… Everything that went against traditional beauty standards in Japan.

Gyaru (ギャル, Gal) is a Japanese subculture that was born as a rebellion against the traditional Asian beauty standards of being pale and showing little skin. While gyaru is generally associated with a particular style, the importance lies in the bold makeup and …

Gyaru as a subculture has various sub-genres: from kogyaru, hime gyaru (an exaggerative and costly feminine style of kogyaru with excessive use of pink/pastel colors, laces and bows), to more extreme forms like ganguro, yamanba (even darker tan …

Gyaru (ギャル?) is a Japanese street style and subculture that peaked in popularity in the 1990s and early 2000s. The trends vary throughout each style; Gyaru can often, but not always, be recognised through the use of bleached hair, tanned skin and dramatic makeup.

Gyaru as a subculture has a long history in Japanese fashion. Although it is most commonly known by the rendition that peaked in the 1990s, it has actually existed in different forms since the creation of its name in 1968. [1]

Aug 23, 2021 · The term “Gyaru” is a Japanese slang for “Gal” (girl), but it’s a Japanese cultural expression, which is used as a term for a fashion sense, used by the Japanese girls sometimes or sometimes women who grow up as “Gyaru”.

Feb 6, 2025 · What is a gyaru in Japan? This question often arises when exploring Japanese fashion and youth subcultures. The gyaru (ギャル) style is one of the most recognizable and vibrant fashion movements, characterized by bold makeup, tanned skin, and trendy clothing.

ギャル (gyaru) — a transliteration of the English world "Gal" — is a subculture that began in Shibuya, Tokyo in the 1990s. The word gyaru is used both for the subculture and the individual. Naturally, the environment of the 1990s played a huge part in the birth of the gyaru. The standard society imposed on Japanese women back then was: