Dec 5, 2024 · The simple and brief Gap logo represents the world’s third-largest clothing store chain. The concise lettering style of visualization reflects the brand’s philosophy and reveals its hidden meaning – a generation gap.

Gap’s logo symbols: Gap has only incorporated one symbol into their logo all these years – and that symbol is a square. The square first appeared in 1986 and is a common choice among graphic designers. Squares are used to symbolize unity, safety, security, and order.

On October 4, 2010, Gap replaced its 'blue square' logo; this reportedly happened suddenly without any announcements. The new logo design, consisting of simply the word "Gap" in Helvetica Neue placed next to a blue square, was credited to Laird & Partners .

Dec 22, 2024 · So, by observing changes in the logo, we can start to narrow down an era to see if your Gap is vintage. On a side note, Gap tried to introduce a new logo in 2010 to modernise the brand, and after a swift public backlash they reverted to the old logo just one week later.

The Gap logo represents the face of Gap Inc. Mr. and Mrs. Fisher raised about $63,000 to start this clothing line in San Francisco. Initially, they targeted the younger customer with their Levi’s jeans and records.

Gap’s logo from 1969-86 was all lowercase black text on white with ‘the’ in a smaller size above the ‘g’ of Gap. (this trademark first used for clothing in 1974, granted in 1976) From 1986 to the present day the logo is a blue box with capitalised white text placed centrally.

The Gap Stores, Inc. launches two new chains of stores: Logo, targeting a more mature and fashion conscious customer and Brands, offering value-priced products. 1978 “Gap Fashion Pioneers,” Gap’s in-house label of jeans and corduroys, debuts.

Feb 12, 2025 · Discover the Gap logo design – from its origins to its controversial redesign. Explore the branding lessons behind one of retail's recognisable logos.

Feb 27, 2024 · The GAP logo is an iconic symbol that has become synonymous with the globally recognized clothing brand. Understanding the story behind this logo can provide insight into the brand’s values and evolution over the years.

Discover the fascinating story behind Gap Inc.'s logo and branding history, key moments in branding, and their impact on its brand identity.