Dec 27, 2000 · Curls of letters look like DNA ribbons. The company penetrates the very essence of the disease and creates drugs that affect a person at the level of DNA and molecules. In its laboratories, GSK has unraveled the code of life.

Jul 5, 2022 · We brought them onboard to extend the DNA of the logo across the typeface. They did an amazing job, GSK precision mirrors the precision points from the logo, and has ink traps which make it legible at all sizes, from print to screen.

GSK at a glance. We prioritise innovation in specialty medicines and vaccines to prevent and treat disease.

Jun 23, 2022 · It’s the first considerable change to the GSK logo, replacing the oval emblem with a pure wordmark, all-caps now. However, the logo retains its gradient orange coloring. The letters are partly formed with roundings (“DNA Twist”) and cut-outs (“Precision Point”). The emblem was inspired by DNA sequencing and data analyzing.

Jun 10, 2022 · GSK’s new brand image has retained its familiar vivid orange colour but has been modernised as an eye-catching logo. The company’s website states the reimagined brand is driven by the need “to reflect our new purpose and growth ambitions [which] combine science, technology and talent, while retaining key elements of our heritage”.

This is a Scalable Vector Graphics (SVG) image of a registered trademark or copyrighted logo. If non-free content restrictions apply, this image should not be rendered any larger than is required for the purposes of identification and/or critical commentary. See Wikipedia:Logos.

Jul 1, 2024 · The GlaxoSmithKline logo is more than a mere symbol; it’s a pharmaceutical beacon casting light upon the frontiers of health and well-being. Our exploration revealed: The storied lineage of the emblem, mapping out the GSK logo history, an evolution paralleled by none.

Jun 9, 2022 · The “DNA twists” and “precision points” evoked in the ribbon-y three-letter logo “takes inspiration from the visual language of biosciences, genomic sequencing and data analysis, but … still feels warm and human,” as explained on the GSK website.

The Sonic DNA Track. Carefully composed in close collaberation with the brand team and the creative agency. This track represents the brand values and tells the brand narrative in sound. It can be seen as the long form musical DNA. For an interactive version please go here:

Jun 17, 2022 · 其实gsk的换logo之举看似意料之外，实则情理之中。2020年6月，百时美施贵宝官宣了公司新的愿景：成为全球领先的生物制药公司，引领科学，改变患者生命，并更新了其品牌logo；2021年1月，辉瑞也公布了其新logo，将其蓝色小药丸改为DNA双螺旋。