Apr 2, 2025 · Google Tag Manager is free software from Google that allows you to deploy various types of code (tags) to your website. Some good examples of a tag would be Google Analytics tracking code, Google Analytics event codes, Google Ads conversion script, etc.

GTM is just a way to embed tracking code in the website, even after embedding it does not track or collect data till you add Google Analytics id in its configuration. GA is reporting and analysis tool and GTM is more like GUI driven tech tool targeted at non-developers.

Mar 13, 2024 · Google Analytics is a web analytics tool that you can use to measure how visitors engage with your web site. Google Tag Manager is a “tag management” tool that helps you manage and deploy snippets of code (called “tags”) on your website.

Google Tag Manager (GTM) and Google Analytics (GA) are powerful tools that play distinct roles in tracking and analyzing website performance. Learn the differences between GTM and GA, how GTM simplifies tag management, and how GA provides valuable insights.

Google Tag Manager (GTM) and Google Analytics (GA) are complimentary tools. GA collects data. GTM, on the other hand, is useful to implement and configure GA and customize event tracking of GA. You can use GA without GTM, but you may not be able to collect all the data you need. You can also use GTM without GA. It is a powerful Tag Management ...

Using Google Analytics as one of the tags within Google Tag Manager can help you track behavioral data and conversion events, such as purchases or app downloads, without having to implement the GA snippet in your website directly. Let’s start …

Jul 29, 2022 · Following are the main differences between Google Analytics (also known as 'GA') and Google Tag Manager (also known as 'GTM').

Sep 10, 2024 · Google Analytics (GA), on the other hand, is a web analytics tool that tracks and reports website traffic. It gives you insights into user behavior, page performance, and marketing campaign effectiveness.

May 19, 2023 · Google Tag Manager is primarily focused on tag management and data collection. It acts as a centralized platform where marketers can add, manage, and deploy various tags without the need for...

Jul 16, 2024 · Two key tools for this are Google Analytics (GA) and Google Tag Manager (GTM). Both are from Google and are often used together, but they serve different purposes.