Mar 2, 2023 · Ford Motor Company has established Latitude AI, a wholly owned subsidiary focused on developing a hands-free, eyes-off-the-road automated driving system for millions of vehicles.

We believe new automated driving technology has the potential to redefine the relationship between people and their vehicles. Latitude's future driver assist system for Ford vehicles will enable all-new driving experiences for millions of customers. About Latitude

Mar 8, 2023 · Ford launches new technology unit to focus on SAE Level 3 automated-driving systems, months after making the decision to close developer Argo AI, which was jointly funded by VW.

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Ford and Google announced a unique strategic partnership to accelerate Ford’s transformation and reinvent the connected vehicle experience. Ford has also named Google Cloud its preferred cloud provider to leverage Google’s world-class expertise in data, artificial intelligence (AI), and machine learning (ML).

Mar 3, 2025 · Though Ford gave up on the commercial autonomous vehicle technology company Argo AI some time ago, it wound up creating one of its own shortly thereafter using many of the same employees and even physical locations – Latitude AI, which has since been focusing on Level 3 autonomy, rather than Level 4 and 5, which the automaker doesn’t see as a profitable …

At Ford, we recognize the value of this technology and have partnered with AI-driven technologies to help our employees focus on what matters most — the creative and thoughtful work that makes our products great! As part of our efforts, Ford is beta-testing its …

Mar 2, 2023 · Ford announced the creation of a new wholly owned subsidiary called Latitude AI to lead its efforts to develop a hands-free, eye-off, unsupervised driving system.

Ford’s ambitious foray into AI-enhanced autonomous driving marks a pivotal development in the automotive sector, signaling a shift towards safer, more efficient, and universally accessible transportation solutions.

Mar 2, 2023 · Ford unveiled Thursday a new business unit called Latitude AI, designed to develop automated driving tech for future vehicles. The division will initially focus on a hands-free, eyes-off...