Dr Eden Yin, University Senior Lecturer in Marketing at Cambridge Judge Business School, comments on reasons why senior executives might avoid social media and outlines reasons …

Eden Yin is an associate professor and the co-director of the Cambridge Centre for Chinese Management at the Judge Business School, University of Cambridge. He obtained his PhD in …

Unconventional organisational processes, not only lower-cost talent, have led to cost innovation among Chinese companies, says a new study co-authored by Peter Williamson and Eden Yin …

At Cambridge, he teaches the core marketing strategy courses for both the MBA and EMBA programs. He also teaches global marketing and branding strategies for the MBA program.

Eden Yin Associate Professor in Marketing PhD (University of Southern California)

Dr Eden Yin’s is a University Associate Professor in Marketing at Cambridge Judge Business School, and Director of the MPhil in Management programme. His research covers areas such …

Eden YIN, Senior Lecturer | Cited by 1,397 | of University of Cambridge, Cambridge (Cam) | Read 17 publications | Contact Eden YIN

Nov 8, 2013 · Dr Eden Yin, University Senior Lecturer in Marketing at Cambridge Judge Business School, says a strong brand implies a quality product, and a high quality product at the outset …

Eden Yin's 5 research works with 73 citations and 859 reads, including: Covid-19 global pandemic, workplace spirituality and the rise of spirituality-driven organisations in the...