Founded by Bono & Bobby Shriver in 2006 to fight AIDS, (RED) partners with the world’s most iconic brands and people to create products and experiences that raise money, heat, and urgency for the fight to end AIDS.

Mar 4, 2025 · Since (RED)’s founding by Bono and Bobby Shriver in 2006,… (RED) has raised over $785M for the Global Fund, helping more than 325 million people through life-saving HIV programs. (RED) partners sound the alarm on the injustices …

The concept was founded in 2006 by U2 frontman and activist Bono, together with Bobby Shriver of the One Campaign and DATA. The Global Fund to Fight AIDS, Tuberculosis and Malaria is the recipient of Product Red's money. As part of a new business model, each partner company creates a product with the Product Red logo. [2] .

Sep 9, 2024 · Founded by Bono & Bobby Shriver in 2006 to fight AIDS, (RED) partners with the world’s most iconic brands and people to create products and experiences that raise money, heat and urgency for global health crises.

Feb 9, 2017 · In 2006, Bono launched (RED) at the World Economic Forum. Its purpose was to engage the private sector and its marketing prowess in order to raise funds for the fight against AIDS in Africa.

Founded by Bono & Bobby Shriver in 2006 to fight AIDS, (RED) partners with the world’s most iconic brands and people to create products and experiences that raise money, heat and urgency for...

A division of the ONE Campaign, (RED) was founded by Bono and Bobby Shriver in 2006 to fight AIDS and the injustices that allow it to thrive. (RED) partners with the world’s most iconic brands and people to create products and experiences that raise money and …

Jan 26, 2021 · When Bono guest-edited the "Africa Issue" for the magazine Vanity Fair, he put (RED) and its transformative vision for the continent in the global spotlight. The 21 people who put their famous faces to work on 20 different covers were shout-outs for the challenge and the promise of Africa.

Bono is an activist in the fight against AIDS and extreme poverty in Africa and the co-founder of sister organisations ONE and (RED) & co-founder of The Rise Fund.

October 13, 2006: Apple launches its limited-edition iPod nano (Product) Red Special Edition music player, with 10% of profits going to fight AIDS in Africa. Created in association with U2 lead...