Today, its service stations and retail spaces are sleek and well equipped – fulfilling the Aral slogan, ‘Alles super’ (‘Everything’s super’). In Germany, Aral is designated a superbrand and …

bp’s code of conduct is our guide to doing the right thing. It’s at the foundation of ‘Who we are’ and everything we do at bp – from the boardroom to the front line – and highlights our absolute …

‘Who we are’ defines what we stand for at bp, building on our best qualities and those things that are most important to us. It comprises three simple beliefs that can inspire each of us at bp to …

BP introduced a new corporate slogan – "Beyond Petroleum" along with a $200M advertising and marketing campaign. [313] [314] According to the company, the new slogan represented their …

Aug 4, 2020 · “We need to reinvent the energy business,” declared BP’s chief executive in a speech at Stanford University in March 2002. “We need to go beyond petroleum.” Just shy of …

Mar 11, 2024 · BP plc (formerly The British Petroleum Company plc and BP Amoco plc) is a British multinational oil and gas company. What is BP’s slogan? A slogan is a catchy or …

BP Slogan – BP Tagline – Logo – Founders – Brands : List of Slogans. BP plc (formerly The British Petroleum Company plc and BP Amoco plc) is a British multinational oil and gas …

May 3, 2010 · Back in July, 2000, British Petroleum launched a high-profile, $200 million public relations ad campaign designed by Ogilvy & Mather to position the company as …

Oct 31, 2014 · When executives from BP were growing the company's retail division, which includes gas stations, a cafe and a convenience store, they adopted a slogan: Slam the Clam. …

Feb 28, 2025 · It would be fair to say that for the last 25 years, BP’s vision has been anything but stable: In 2000, BP launched a $200 million rebranding initiative, adopting the slogan ‘Beyond …