Is it a propeller or not? BMW’s iconic logo has been a hot discussion topic for decades. And all because of a publicity stunt. Learn what the BMW emblem really means, how it came to be – and how the brand’s transformation is reflected in the new BMW logo.

Mar 18, 2024 · Here’s a deeper look at what one of the most iconic logos on the planet really means. The first iteration of the BMW logo, as we know it today, debuted on October 5th, …

May 26, 2023 · The BMW logo, also known as the "BMW roundel," has its origins in the logo used for the Rapp Motorenwerke company, which was an aircraft manufacturer that eventually evolved into Bayerische Motoren Werke AG (BMW) as we know it today.

May 30, 2024 · The famous car manufacturer, the BMW emblem, illustrates the importance of connections between the past and present. The emblem symbolizes a commitment to historical values, a drive to use modern technologies, reliability, and technical prowess.

Aug 12, 2019 · On October 5th, 1917 the young firm received a company logo. This first BMW badge, which was registered in the German Imperial Register of Trademarks, retained the round shape of the old Rapp...

Maybe you’ve spotted a BMW showroom or seen the logo on the back of another vehicle. Perhaps you’re the proud owner of a BMW car yourself. However, while most people are familiar with the BMW logo, they don’t know where it originally came from, or what it’s supposed to mean.

Discover the fascinating history, meaning, and evolution of the BMW logo. Learn how its iconic design reflects the brand’s identity and heritage in the automotive world.

Dec 22, 2024 · Explore the fascinating history of the BMW logo, its evolution over the years, and the design elements that make it an iconic symbol of luxury and innovation.

Apr 8, 2025 · Ein weltbekanntes Logo birgt eine hartnäckige Legende: Ist das BMW-Emblem tatsächlich ein stilisierter Propeller? Die Antwort liegt überraschend woanders.

Sep 10, 2023 · BMW’s distinctive blue and white roundel logo is one of the most recognized logos in the world, but have you ever wondered what the colors and design represent? BMW’s circular emblem has a fascinating origin story spanning over a century. In this in-depth post, we’ll uncover the history and symbolism behind BMW’s iconic red, blue and white logo.