Think Before You Pink® launched in 2002 in response to the growing concern about the number of pink ribbon products on the market. The ground-breaking campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions.

Dec 14, 2024 · The absence of transparency, lack of accountability, and the widespread hypocrisy in the pink ribbon marketing culture exploits a disease that devastates communities, misrepresents who is affected by breast cancer, and excludes and marginalizes women’s diverse lived experiences of the disease

San Francisco’s BCA has a white-on-black button that reads “Cancer Sucks.” For those who, like Barbara Brenner, see the pink ribbon as a red herring—and the 44,000 women dying of breast cancer each year can ill afford the distraction—the decline of …

San Francisco—Breast Cancer Action (BCA) today launched its annual Think Before You Pink campaign with a new focus—“pinkwashing” companies that increase sales by putting pink ribbons on their products, even though these products contribute to the breast cancer epidemic.

Breast Cancer Action’s 2021 Think Before You Pink® campaign calls out Susan G. Komen®’s partnership with Bank of America and the Susan G. Komen® Pink Ribbon Banking Program, which is comprised of both a credit and debit card.

BCA’s Think Before You Pink campaign inspired Komen and Breast Cancer Research Foundation to post their own questions consumers should ask before buying pink ribbon products.

We focused on Yoplait’s pink-lidded yogurt, which was sold to raise money for breast cancer, but was made with dairy stimulated with the hormone rBGH. Our online campaign called on General Mills, the manufacturer of Yoplait to “put a lid” on rBGH, and gave activists the tools to send that message directly to the CEO.

Dec 29, 2022 · BCA is the only organization I trust when it comes to breast cancer. No pink ribbons, and the recognition that breast cancer is an environmental and thus political matter that requires a movement! Thanks for all the work you do. – DR. SHERRYL KLEINMAN – Make your year-end donation to support our work in 2023. Like Dr. Kleinman stated,

Although it appears to be well-intended on the surface, the Susan G. Komen® Pink Ribbon Banking Program is misleading in its mission as it increases profits for Bank of America, which in turn funds the cancer-causing fossil fuel industry.

Like the women who founded BCA, the questions we ask propel this movement forward, shift research agendas, and encourage people to think in new ways. When we change the conversation, we’re ultimately changing lives. In 2007 we honored BCA’s history and charted future successes. We made