The Amul girl sometimes called Amulya is an advertising mascot used by the Indian dairy brand Amul. The mascot is a hand-drawn cartoon of a young Indian girl dressed in a polka-dotted frock with blue hair and a half-pony tied up. [1] The Amul girl advertising has often been described as one of the best Indian advertising concepts because of its ...

Round eyed, chubby cheeked, winking at you, from strategically placed hoardings at many traffic lights. She is the Amul moppet everyone loves to love (including prickly votaries of the Shiv Sena and BJP).

Amul’s mascot, a little girl in a polka-dot dress, long lashes, blue hair and ribbon, has been part of the butter brand’s campaign since 1966. Over the decades, in short, witty taglines, she’s...

Aug 7, 2019 · The story of India’s most beloved advertising icon begins in 1966, when Dr. Verghese Kurien—who almost singlehandedly turned India into the world’s largest milk producer—was looking for an ad campaign for Amul butter, made by the Amul dairy co-op he’d founded a decade earlier.

May 26, 2020 · Amul is an inspirational entrepreneurial establishment that changed the face of Indian Dairy Sector on the global dais. And we, at the Logo Design Team, today are dedicating this blog to its legendary creations- the Amul Girl & Topical ads that have become an intrinsic part of India’s economy and society through its unique visual humor.

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Over the years Amul has stood its ground with the Amul Girl spouting witty tongue-in-cheek one liners about day-to-day occurrences, almost always revolving around the chief offering of the company, Amul butter.

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Oct 17, 2016 · A much-loved icon of modern India, the deliciously witty Amul Girl turns 50 this October. Here's the interesting story behind the creation of the iconic blue-haired girl who has been winning hearts with her tongue-in-cheek one-liners for decades.

Mar 28, 2021 - Explore Marie Hageman's board "Amul" on Pinterest. See more ideas about amul, fan art, logic.