AMEC’s Integrated Evaluation Framework shows how to do this, helps PR professionals to plan appropriately, and supports them to tell a meaningful measurement story. It shows how to ‘operationalise’ the Barcelona Principles and turn the Principles into action, and to prove the value of PR in a meaningful and credible manner.

The AMEC Integrated Evaluation Framework is built on these widely-used logic models, underpinned by a solid foundation of theory and extensive testing in practice, adapted to strategic public communication.

AMEC is the world’s leading source of communication measurement information, as the world’s largest media intelligence and insights professional body, representing organisations and practitioners who provide media evaluation and communication …

The AMEC evaluation model follows established best practice in communications and the social policy and academic world. The approach is known as a logic model, or a theory of change, and is the basis of how the trickiest problems in the world are approached and dealt with.

As the world’s largest professional body for communications research, media intelligence and insights, AMEC is the first point of call for communications and PR professionals to get expert, knowledge & advice.

Using the AMEC Integrated Framework for the first time? Take a look at this video tutorial by Paul Hender, Head of Insight at Cision and one of the team who developed the framework.

As the world’s largest professional body for communications research, media intelligence and insights, AMEC is the first point of call for communications and PR professionals to get expert, knowledge & advice.

To develop an instructive worksheet to enable use of the AMEC Integrated Evaluation Framework as a planning tool by members and communication professionals to coincide with the AMEC Virtual Summit in May 2021.

AMEC Academics and Educators Special Interest Group (SIG) Resources. Integrated Evaluation Framework (IEF) AMEC IEF Tutorial; Barcelona Principles 3.0; Measurement Maturity Mapper – M3; Say No to AVEs; GDQ Data Quality Excellence Pledge; MEL Manual for Public Communications; Videos; Case Studies;

A taxonomy is not the same as a model, as a taxonomy attempts to list ALL the main concepts, terms, metrics, methods, etc. in a field, while a model is an illustration of a specific program or activity to be applied in practice.