Mar 27, 2025 · The rise of digital marketing means brands are using innovative tools and software, AdTech, to target, deliver and measure their digital advertising campaigns.

May 14, 2024 · The rise of artificial intelligence (AI) has rapidly transformed many industries. Its impact on the ad tech space has been profound, changing how quickly, accurately, and effectively marketers can ...

Oct 15, 2021 · This session at The Drum Digital Summit will seek to make this complex topic simpler and help distil the future of ad tech. Programmatic leader Sonal Patel, managing director, Southeast Asia at ...

Nov 30, 2023 · Marion Cardona, chief operating officer and co-founder of IMPACT+, shares the biggest challenges facing a sustainable ad ecosystem ahead of COP 28.

Dec 5, 2024 · Adtech solutions helping to turn the page. Despite the challenges faced by the industry, publishers are finding new ways to maintain or boost their bottom line by diversifying their revenue streams.

Feb 28, 2024 · “Without Google's abuse of its dominant position, the media companies would have received significantly higher revenues from advertising and paid lower fees for ad tech services,” said Geradin ...

Sep 18, 2024 · The tech titan is battling the US Department of Justice (DOJ) over allegations that it operated a monopoly in the adtech market, wielding control over key components of the digital ad ecosystem ...

Mar 11, 2024 · The report points a finger at adtech’s biggest players for failing to better protect brands’ ad buys. In fact, almost all leading SSPs and DSPs were found transacting on MFA sites in Adalytics ...

Jan 11, 2024 · Nick Timms, SVP of Strategy at Seedtag, shares 3 key adtech predictions to help drive innovation in 2024

Mar 8, 2024 · 1. Wearable tech. As AI pushes forward, our panel says, there has been a slightly quieter ramp-up toward genuinely interesting, useable, wearable tech.