Bold ideas need fearless selling with deep conviction: Himanshu …
Nov 7, 2024 · Bold ideas need fearless selling with deep conviction: Himanshu Saxena Himanshu Saxena, COO & MD of BBH India and a jury member for Social Samosa's 30under30, emphasises the importance of genuine curiosity, embracing AI and data, and fostering diversity & inclusion in the advertising industry.
Social Throwback 2023: Top 50 Indian ad campaigns - SocialSamosa
Dec 5, 2023 · CGI and AI largely remained the common denominators this year with brands leveraging them to infuse creativity and innovation into campaigns. Social Samosa speaks to NCDs and CCOs to curate a list of the top Indian ad campaigns that made a mark in 2023.
Social Samosa unveils Social Media Calendar 2024
Jan 11, 2024 · From Chief Marketing Officers to social media managers, effective planning is the cornerstone of success for marketing professionals. As we enter the new year, the focus is on developing content plans, and this calendar provides a valuable tool to strategically choose the occasions you want to capitalize on.
When missing out drives buying in: The rise of FOMO marketing
Nov 19, 2024 · The use of FOMO has been a reliable cornerstone for marketers to permeate and tap into something very primitive inside the sapiens' brains.
Brands turn Monday blues into marketing gold with humor
Nov 18, 2024 · Brands turn Monday blues into marketing gold with humor & relatability Brands have been using Monday blues as a way to connect with audiences, blending humor and relatability to make the start of the week more enjoyable.
Experts share ad campaigns that empower women beyond …
Mar 11, 2024 · In an interview, Specht mentioned that she wanted “a more assertive, more contemporary real woman, and wanted it to benefit the women.”. While advertisements have attempted to change the course in the last few decades, society’s perception of how a woman should be has been highlighted much more than how a woman wants to be seen and treated.
Purpose or popularity? The battle brands face in the digital age
Nov 21, 2024 · For years, purpose has served as a North Star for brands wanting to connect with consumers on a deeper level. In its truest form, purpose goes beyond a brand’s functional benefits to embed core values into the very mission of the brand.
Clicks, culture, and collabs: Why India is the new playground for ...
Nov 25, 2024 · The beginning. Lilly Singh, an Indo-Canadian YouTuber, visited India in 2017 to promote her book ' How to Be a Bawse'.Her tour across cities like Mumbai and Delhi celebrated empowerment and resonated with Indian audiences, thanks to her cultural roots and relatability.
Jaguar's rebranding: A car brand's leap from prowling cats to Zero …
Nov 22, 2024 · 1982 – 2001. The leaping Jaguar logo was introduced in 1982, closely resembling the one we know today. Initially, the jaguar's contour was black, with a dark green wordmark in all caps underneath.
Brands embrace joy, humour and nostalgia on children’s day
Nov 14, 2024 · Children’s Day, celebrated on November 14th in India, holds deep cultural significance as a day to honour the legacy of Jawaharlal Nehru, the first Prime Minister of Independent India and one who was known for his love for children.