Demand Gen Report - The Latest B2B Marketing News & Trends
Dec 4, 2012 · Latest B2B marketing news and trends. We cover new product innovations, capture insights from top industry executives, and offer unique insights into demand generation best practices.
The 2025 CMO Guide - Demand Gen Report
3 days ago · As we enter 2025, the pace of innovation in B2B marketing is showing no signs of slowing down. To help marketers prepare for the road ahead, we turned to industry leaders who are shaping the future of B2B marketing. They’ve shared their predictions, priorities and plans for tackling the challenges and seizing the opportunities that […]
TIBCO Increases Conversion Rates On Free Trials By Fueling …
Aug 23, 2017 · TIBCO, a leading provider of integration, infrastructure and API management solutions, recently partnered with content platform provider LookbookHQ to address declining performance in conversions from its free trial program.. The Challenge. A majority of TIBCO’s leads come from a trial program. In fact, a 30-day trial drives as much as 90% of MQLs and 90% of the company’s pipeline.
B2B Marketing Exchange West 2025: The Latest News on Sessions, …
Nov 12, 2024 · Since 2019, the B2B Sales & Marketing Exchange has brought together thousands of B2B practitioners looking to level up their approach to revenue generation — and now it’s time to talk B2BMX West! The flagship event is taking place at The Phoenician Resort in Scottsdale, Arizona from Feb. 24 to 26, and the team’s …
What B2B SaaS Can Learn From Netflix’s Churn ‘Problem’
Dec 13, 2024 · On the surface, it seems like video streaming platforms like Netflix have a churn problem: A recent report found that 50% of users have signed up, canceled and then resubscribed to the same streaming provider. At first glance, this looks disastrous — 50% attrition rates would keep any SaaS provider up at night.
The Evolution From Traditional To Predictive Lead Scoring
The rapid growth of marketing technology — particularly predictive marketing solutions — is creating daunting new tasks for marketers, who have to wade through all of these offerings to find the solution that will maximize their ROI. With predictive analytics coming into play, is traditional lead scoring out of its league?
The Power Of Visual Content [Infographic] - Demand Gen Report
Sep 17, 2014 · Visuals are faster and easier for the brain to process, and can help drive better business results and more eyeballs to your page. This infographic from OneSpot highlights a number of statistics demonstrating the power of visual content.
2025 State Of CTV Advertising: Mainstream Acceptance, More ...
Fifteen years ago, Connected TV (CTV) advertising began as a programmatic advertising format thanks to the rise of streaming services and smart TVs. Today, marketers have fully embraced the strategy, and CTV has now entered the mainstream of B2B advertising. Companies have moved beyond the initial use cases of building awareness and are now also […]
2015 Content Preferences Survey: Buyers Value Content Packages ...
The content marketing landscape has seen some dramatic changes since our initial Content Preferences Survey in 2012.While white papers and webinars remain among the most popular types of content for engaging prospects, buyers are increasingly relying on infographics, videos and other interactive content, such as ROI calculators and assessments, as they make their buying decisions.
45% Of Marketers View Demand Generation As Strategic Growth …
Oct 24, 2024 · Nearly half of high performing teams consider demand generation a strategic initiative that helps drive growth, new research from Activate Marketing Services revealed. The “2024 State Of Demand Generation” report focused on the strategies and tactics working in B2B demand generation, as well as what separates higher-performing teams from their lower-performing counterparts.