Learn how we express the IBM Developer brand graphically. Logo standards provide a unified appearance for the brand on merchandise, at events and online.

As IBM’s image has spread, its logo has become ingrained in popular culture and grown to symbolize the frontier of scientific discovery. The simple, iconic 8-bar logo has even made it to the moon, serving as a symbol of IBM’s far-reaching ambition …

Apr 5, 2025 · English: The eight-striped wordmark of IBM, the letters "IBM" in City Medium typeface. Introduced in 1967. Trademarked by International Business Machines Corporation.

Feb 18, 2025 · The IBM logo symbolizes innovation, progress, and technological leadership. The horizontal stripes in the 1972 design reflect speed and dynamism, emphasizing IBM's commitment to cutting-edge advancements.

Created by legendary designer Paul Rand, the basic design of the IBM logo has remained unchanged since 1972. Its consistent, visible use reinforces the IBM brand, makes it more memorable and authenticates the things to which it’s applied. It’s an essential component of the IBM look—used to lend authority and engender trust wherever it appears.

International Business Machines Corporation (IBM) is an American multinational technology corporation headquartered in Armonk, New York, with a presence in over 175 countries. It specializes in computer hardware, software, internet hosting services, consulting services, and …

Aug 29, 2023 · The IBM logo has evolved, embracing change while maintaining its core identity. Starting as a globe, it transformed into the solid letters we know, eventually acquiring the distinctive stripes that herald its brand story—a tale of adaptability and endurance.

Jan 17, 2025 · The IBM logo has undergone an exciting evolution since the company's founding in 1911. With each iteration, the logo design shifted to reflect IBM's vision of itself and its place in the developing world of modern computing.

Jul 4, 2024 · What does the IBM logo symbolize? The logo symbolizes scientific discovery and the brand’s ambition to advance humanity through technology. The simple, iconic 8-bar design stands for clarity, precision, and innovation.

English: The eight-striped wordmark of IBM, the letters "IBM" in City Medium typeface. Introduced in 1967. Trademarked by International Business Machines Corporation.