May 26, 2024 · Keeping an iPhone box is one of the few weird things that almost everyone does, but why do we do it exactly? Apple's packaging design looks like a simple choice made by the company, but...

Feb 26, 2025 · Stories say that Apple dedicates thousands of hours to perfecting the iPhone box. Other stories reveal there’s a “packaging room” in Apple HQ where employees spend months opening prototypes to find the perfect experience.

Jan 30, 2024 · Apparently Apple takes packaging so seriously that it owns patents for its boxes. As Phan points out, that friction as you open an iPhone box, and the whoosh of air as you do so, are both the result of careful design and deliberate air pockets inside the box.

Nov 1, 2024 · Ever wondered why an iPhone box is so difficult to open? It turns out that it’s designed that way on purpose. In fact, there’s psychology behind the way Apple designs its packaging and why they spend so much money on it.

May 27, 2024 · Many people have the odd habit of keeping an iPhone box, but why do they do this? Although Apple’s packaging design seems simple, it is a purposeful approach based on psychological concepts that help consumers develop a deep bond with the company and its …

Apr 29, 2024 · A fascinating deep dive has revealed the surprising reasons why so many people hold onto their empty iPhone, iPad and MacBook boxes.

Jul 21, 2022 · You know that “whoosh” sounds when you lift open an iPhone box? It’s from air pockets. Air pockets! Who thinks about making air pockets for electronic packaging? Jobs and Ives! That’s who. And like the moment before a magician's reveal, they knew the power of anticipation and designed it into iPhone packaging.

Mar 16, 2023 · Why Apple's iPhone packaging design is perfect for the era of the unpacking video. The latest iPhone has half the packaging of the original, but still makes a big impression. A package protects, promotes, and sets a product apart. This series looks at how iconic packages took shape. iPhone box.

Sep 27, 2024 · Apple’s use of pulp inlays inside the iPhone box is a brilliant, eco-friendly alternative to traditional plastic trays. While these inlays appear simple, there is a lot of accuracy and complexity behind their creation.

Jan 27, 2024 · Since the Vision Pro will face challenges for onboarding users into a new UX — the device’s in-store demo is 25 minutes long (vs. the intuitive iPhone that any toddler immediately grok) — it makes sense to stick with a box design that billions of customers know well. The following article explains why. ***