Zima Clearmalt is a clear, lightly carbonated alcoholic beverage made and distributed by the Coors Brewing Company or its licensees. Introduced in 1993, it was marketed as an …

Feb 3, 2025 · Coors, believing Miller's failure came as a result of having "beer" in the title of its product, marketed its product as a beer alternative instead. Instead of rebranding or recreating …

Nov 28, 2024 · Zima, the clear malt beverage, was discontinued in the US in 2008. However, it is still available in Japan. The brand has been doing extremely well in the country, according to …

Apr 8, 2016 · Ever wondered what happened to Zima, the clear lemon-lime adult beverage of the ’90s? Sadly, Zima never gained popularity like Four-Loko or Joose, but after some research, I …

May 13, 2018 · Another classic of the 1990s — Zima — is back, again. The MillerCoors flavored malt beverage, a surprise cult hit and cultural phenomenon of the early ‘90s, made its official …

Oct 18, 2022 · Zima, a clear, citrus-flavored alcoholic beverage, gained popularity in the 1990s as a refreshing alternative to beer. Despite its discontinuation in 2008, Zima has made a …

While traditional beer showed its brewing process through amber and brown hues, Zima's crystal-clear appearance suggested laboratory precision. The name "Zima," borrowed from Slavic …

Aug 25, 2023 · If you're of a certain age, you probably remember the clear malt beverage Zima. For everyone else, what was Zima all about and why was it discontinued?

Sep 1, 2024 · What is Zima? Zima was a malted beverage that was marketed as an alternative to beer. It was generally citrus flavored and was about as boozy as a standard beer, with an ABV …

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