Aug 25, 2022 · It seems that barely a week goes by without the rapper and businessman filing for a trademark on a new logo design or name, and this week we have not one but two new entries in Ye's ever-expanding empire of trademarks, suggesting that he's definitely planning something.

Aug 23, 2022 · Fresh off the launch of Yeezy Gap engineered by Balenciaga, Ye is continuing to build his brand through new emblem filings. Ye made headlines last month by filing a trademark for a decidedly simple logo with endless possibilities.

Aug 25, 2022 · Attorney Josh Gerben has taken to social media to reveal that Mascotte Holding (which owns all of Kanye's trademarks) has filed a trademark for a new logo, slated for use on clothing and in retail stores. It's hardly a controversial design, but knowing Ye's track record, it's bound to get at least somebody's back up. (Looking for inspiration?

Jul 26, 2022 · According to attorney Josh Gerben, Ye filed a set of trademarks on July 21 that are related to his brand, as well as locking down his new logo. The logo will be used for retail stores and...

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Nov 28, 2023 · Ye campaign logo is more than just a visual identifier; it is a symbol laden with meaning and intent. Through the choice of typography, color palette, and the incorporation of a distinct symbol, the logo conveys a narrative of passion, enlightenment, and a commitment to enduring values.

Stories about musician Ye, formerly known as Kanye West, including the termination of his Adidas partnership and his gutting of a Tadao Ando-designed house.

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