YASHICA, a Japanese camera brand born in 1949, gently telling it's stories through various photos and videos. Click to begin your story with us.

Founded in Nagano, Japan, in 1949, YASHICA is a renowned Japanese camera brand with a legacy of innovation and craftsmanship. Celebrated by photography enthusiasts worldwide, YASHICA played a pioneering role in the film photography industry, preserving its rich heritage.

Capture Life, Live the City – Yashica City – a digital camera series designed to elevate every shot. Featuring optical zooms and flip monitors, Yashica City 100 and City 200 ensure every frame is captured with precision.

The YASHICA Explorer revolutionizes night vision with its innovative OLED screen system, offering unparalleled versatility in nocturnal observation. This unique design combines a traditional goggle view with a convenient flip-up display, adapting seamlessly to your changing needs in …

Capture life's moments with YASHICA digital cameras. Explore all our digital cameras and find your perfect one now.

Introducing the YASHICA MF-2 Camera Super DX, a reimagined compact automatic camera designed to capture life’s fleeting moments. Perfect for both novice and experienced photographers, the MF-2 encourages you to slow down and appreciate the beauty around you.

Add a touch of cuteness to your photography with YASHICA x Sanrio cameras, available in both digital and film! Merging the heartwarming charm of Sanrio characters with YASHICA’s camera technology, you are invited to make capturing memories even more fun.

The YASHICA Vision is not just an advanced night vision device; it's also incredibly user-friendly and designed for your convenience. The 4-inch TFT ultra-high definition display provides an intuitive and seamless way to make on-the-go adjustments.

Capture life's moments with YASHICA. From film & digital cameras to night vision goggles, browse our collection and find your perfect match today.

At YASHICA, we're proud of our 75 years of legacy. Today, we carry that tradition into the modern era with our first-ever binocular night vision device— YASHICA Vision. The campaign saw a huge success with HK$8,201,872.