But Pepsi is hardly the only brand that hoped to connect with socially conscious consumers and accidentally self-owned. Here are other disastrous #wokefails from recent advertising history. The...

In this article, we explored viral woke campaigns like Nike’s Colin Kaepernick, Gillette’s “The Best Men Can Be,” and Pepsi’s Kendall Jenner ad. These campaigns stirred diverse public reactions and had mixed results.

Apr 8, 2019 · Woke content has made its way to mobile advertising trends, as more businesses are starting to see the value in investing in well-thought out and socially relevant ads versus traditional, hard sell techniques. Here are some examples of ads that are just plain woke: Always – #LikeAGirl; This ad is probably one of the most popular ones out there.

Dec 20, 2023 · While we’ve lost count of all the brands that found themselves on the end of boycotts, here are 15 of the “most woke” brands of 2023. Dylan Mulvaney was the victim of a transphobic backlash over her social media collaboration with Bud Light. (Credit: Getty Images)

2 days ago · Healthcare Top US hospital hit with scathing ad campaign over 'extreme woke' agenda: 'Politics over patients' The hospital deleted several DEI sections of its website over the last 24 hours after ...

Jan 17, 2019 · Here's what Gillette has to say about its woke viral ad and the (marginal but loud) negative response to it.

Jun 14, 2021 · Woke advertising is when brands capitalize on these issues and appropriate them in advertising narratives. The goal is to increase sales via a carefully cultivated brand identity that resonates with consumers because of their emotional connection to the social issue at hand.

Woke commercials focus on social justice, equality, and inclusivity. They engage culturally and politically conscious audiences, enhancing brand loyalty. The term “woke” became mainstream in 2014, linked to social awareness movements. Successful examples include Nike’s Kaepernick campaign (31% sales increase) and Gillette’s toxic masculinity ad.

Apr 6, 2017 · 12 Brands That Tried to Make ‘Woke’ Ads — And Failed (Photos) Kendall Jenner’s Pepsi ad that evoked protests like Black Lives Matter to shill soda drew so much scorn it was cancelled less ...

May 22, 2019 · 8 times 'woke' advertising campaigns misfired, from Pepsi to Listerine. Trying to capitalise on social justice issues often backfires for big business