This module introduces you to the fundamentals of On-page SEO—what it is, why it matters, and how it fits into a broader SEO strategy. You’ll start by exploring the key areas of SEO and how On-page optimization complements technical and off-page efforts.

Explore the evolving world of SEO: Understand why a career in SEO is rewarding and how it can set you up for long-term success in digital marketing. Get familiar with key updates in Google's algorithms and learn practical tips for assessing traffic drops and avoiding penalties.

Nov 14, 2024 · In short, optimizing your site for SEO makes it easier for your target audience to find your content, products, and services organically—without using paid ads. Dive deeper into SEO marketing, its importance, and how to begin implementing it.

This introductory course is your gateway to mastering the art of SEO, offering a thrilling blend of theory and hands-on practice to boost your visibility on Google. Course Highlights: Demystifying SEO - Uncover the inner workings of Google, the world's most popular search engine.

This SEO course offers a structured approach to mastering SEO fundamentals, on-page and off-page techniques, and utilizing essential SEO tools, ensuring you're well-equipped for the digital marketing landscape.

Coursera’s SEO courses are designed for learners at all levels of expertise: Beginners: No prior experience is necessary. Introductory courses cover the basics of SEO, including how search engines work and fundamental optimization strategies. Intermediate Learners: Some familiarity with digital marketing or web development is beneficial ...

Jan 6, 2025 · Search engine optimization (SEO) is a key part of any successful online marketing strategy. Learn more about what SEO is, how to learn it, and the role it plays in increasing your website’s visibility.

Oct 23, 2024 · Explore what search engine optimization, or SEO, is and why it needs to be part of your digital marketing plan. Plus, learn what an SEO certification is and how it can help you.

SEO (Search Engine Optimization) focuses on improving website visibility organically, while SEM (Search Engine Marketing) involves paid strategies to enhance search engine presence. What is SEO marketing channels?

SEO (Search Engine Optimization) focuses on optimizing website content and structure to rank higher organically in search results without paid ads. What is SEM marketing course? An SEM marketing course teaches you how to create, manage, and optimize paid advertising campaigns on search engines.